Getting Real second edition
We learned this week the 37Signals Team will consider this year to write/publish the second edition of Getting Real. The second edition will be more small-business focused. Less web-app, more business strategy.
Proposed topics include who to hire, how to surround yourself with great people, how to promote/market without breaking the bank, how to get press without a PR firm, how to focus on what matters and ignore what doesn’t, how to get big things done with a small team, the beauty of the basics, embracing the unknown, throwing out your plans and just winging it, finding a distinct voice, etc
37Signals sold over 40,000 copies (PDF and paperback combined) of the first edition purely through blog posts and word of mouth (reviews).
Tags: 37signals, getting real
